I encourage you to read 20 Big Ideas That Will Change Your World in 2020, by LinkedIn Editor Isabelle Roughal. A great list. #13 (“A new kind of start-up founder will emerge”) really caught my interest.

Ms. Roughal discusses the current venture capital obsession with “unicorns”—loosely defined as those companies that have attracted $1 billion in funding. The term was coined in 2013 by venture capitalist Aileen Lee, choosing the mythical animal to represent the statistical rarity of such successful ventures. However, the recent spectacular failures of companies such as WeWork and lackluster performance of Lyft have started to allow appreciation for a new breed of start-up. Quoting from the article: “Hearken co-founder and CEO Jennifer Brandel, who co-wrote the Zebra manifesto, explains: Zebras are startups focused on fixing real-world problems by building sustainable and profitable businesses that grow at a manageable pace.”  Even more unusual, such ventures are often founded by women or minority entrepreneurs. This is a group that has historically been shut out of traditional funding. New generations are looking to use crowdfunding, micro-finance and other means to get their dreams off the ground and are also focused on problem-solving—a benefit to everyone.

If you are interested in learning more about this concept, join the online community, Zebras Unite! By the way, a group of zebras is called a Dazzle. Really.

As someone who works with small and micro businesses, with all my heart I hope this prediction comes true. I’d encourage young people in particular to look around at our world and find something to fix. There might be a business in it.